The End of Jugl

I had deep psychological resistance to writing this.  I have had it on my to-do list for months and have been putting it off.  I actually wrote it at the end of August, but STILL didn’t post it.  I recall Tim Ferriss saying on one of his podcasts that he has a card in his wallet that reads “The task that hinders your task IS your task.”  My feelings toward this note bring that sentiment to mind!

I am embarrassed that we did not succeed in building an awesome tool that will make it easier for you to be a working parent.  I know “they” say 90+ percent of start-ups fail, but I am not used to failing.

Here’s what I believe:

  1. It’s really hard to be a working parent, and in particular to be the “default parent” (if that term is new to you, please stop reading and read the hysterical M. Blazoned’s post on the topic and come back. worries…we’re happy to wait). Not only is the world set up in a way that makes it hard (see “Women Did Everything Right. Then Work Got ‘Greedy.’), but the task at hand is very complicated.  This was true pre-COVID, and it’s true in a different painful way today.

Here’s PART OF our attempt at mapping out the family logistics process (pre-COVID):

It looks INSANE, right?!

2. The world needs more women to stay in the workforce, start companies, rise to leadership positions, etc.

3. We also need our partners (if we are lucky enough to have one) to be engaged, egalitarian partners if we are to succeed both at home and at work.

4. However, while I believe with all my heart that this is a problem worth solving, I no longer believe we can solve it with a small scrappy team in a reasonable amount of time with a reasonable amount of money.

And so, we are bringing the Jugl journey to a close.  We have spent a lot of time and money thinking about this.  If you are doing work in this area and we can support you, please do not hesitate to reach out.  I’d be happy to share our lessons learned.

Thank you for your interest in and support of Jugl.


Stay safe and sane,